Facebook, Google and Twitter Struggle to Handle November’s Election
Mark Zuckerberg, Fb’s chief government, ordered a “lockdown” for a whole lot of workers late final yr.
A lockdown is Fb-speak for a interval of intense, centered effort on a high-priority challenge. The employees, who included engineers and coverage workers, have been ordered to drop different tasks and construct instruments to stop interference within the 2020 election, mentioned two individuals with data of the directions.
For Mr. Zuckerberg, who as soon as delegated the messy business of politics to his lieutenants, November’s election has turn into a private fixation. In 2017, after the extent of Russia’s manipulation of the social community grew to become clear, he vowed to stop it from occurring once more.
“We gained’t catch everybody instantly, however we will make it more durable to attempt to intrude,” he mentioned.
Fb has since required anybody working U.S. political advertisements to submit proof of an American mailing address, and included their advertisements in a publicly searchable database. It has invested billions to reasonable content material, drawn up new insurance policies towards misinformation and manipulated media, and employed tens of hundreds of security and safety employees.
Within the 2018 midterm elections, these efforts resulted in a comparatively scandal-free Election Day. However 2020 is presenting totally different challenges.
Final yr, lawmakers blasted Mr. Zuckerberg for refusing to fact-check Fb posts or take down false ads positioned by political candidates; he mentioned it might be an affront to free speech. The laissez-faire strategy has been embraced by some Republicans, together with President Trump, however has made Fb unpopular amongst Democrats and civil rights teams.
Nonetheless, Fb’s rank-and-file employees are cautiously optimistic. In late January, just before the Iowa caucuses, a bunch of workers gathered on the firm’s headquarters for a celebration to have fun the tip of the lockdown.
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